ドイツ
Adidas and the German Winter Olympics team felt they needed some "Rebellious Optimism" in the wake of the lengthy COVID-19 pandemic, and they designed their suits to suit them accordingly. They include long and short-sleeved t-shirts with red backgrounds, black sport coats with fluorescent green and yellow patches, down jackets, mid-length down jackets, and cold hats. Because this year is the Year of the Tiger in China, and "tiger" is a symbol of black in German culture, so the clothing collection is based on black. The bright combination of fluorescent green symbolizes optimism, courage and strength. 
イタリア
At last year's Tokyo Olympics, Armani's white uniform for the Italian delegation, with its round Italian flag, stood out, but in Beijing, armani didn't do much better, opting for a more modest blue and black palette -- without the Armani and Italian Olympic Committee logos, You might even dare to wonder if it's an ordinary high school uniform.
スウェーデン
Sweden and Uniqlo are a fitting fit: Uniqlo entered Sweden in 2018 and has been working with the Swedish Olympic Committee since 2019 to develop its LifeWear line with Professional Athletes and teams in Sweden.
Uniqlo's official uniforms for the Swedish delegation at the Beijing Winter Olympics continue the minimalist style, with the opening ceremony featuring a combination of blue and blue-black down jackets and black track pants. Blue is Sweden's iconic color after all (see Ikea). Other ski uniforms, too, come in simple, solid colors, making them Uniqlo.
フィンランド
ICEPEAK is an outdoor sports brand with a history of 100 years, originating in Finland. In Korea, the brand is known to skiers for its ski sports equipment and has even sponsored six national ski teams, including the freestyle halfpipe national team.
After the Tokyo Olympics, ICEPEAK created official clothing for the Finnish Olympic team again. The clothes are in cold grey and Finnish classic colors white and blue. Selected high quality wool fabric and warm lamb hair, stylish and warm.
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オーストラリア
Karbon, a high-end Canadian snowboard brand, has been providing official clothing for Australia's winter Olympic team since the 2006 Turin Games.
Their opening ceremony outfits are a striking camouflage green, with a zipper in gold, the colour of Australia and Olympic gold. In order to withstand Beijing's colder winters than those at the same latitude, the clothes are also equipped with a built-in USB electric heater.
In addition, some clothing details reflect the brand's ingenuity: On the lining are the names of Australian athletes who have competed in every Winter Olympics since 1936, and the 15 gold medalists are printed in gold letters.
